Table of Contents
Executive Summary
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- Challenges
- High food prices should impact eating habits
- Payment options affect the market, as credit card is a barrier
- Health concerns drive consumption choices
- Restaurants other than pizzerias and snack bars have the challenge of expanding penetration among Brazilians
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- Figure 1: Eating out habits – Brazil, November 2019
- Brazilians tend to visit the same places and order the same menu items
- Opportunities
- Healthier versions of popular dishes can boost consumption at home among Baby Boomers
- Delivery apps with filters that facilitate specific searches can stand out
- Options that streamline ordering and pickup can increase consumption frequency
- There is space to invest in pet-friendly restaurants
- What we think
Market Drivers
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- High food prices should impact eating habits
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- Figure 2: Brazil’s Extended National Consumer Price Index, eating at home and eating out, monthly variation – November 2018 to November 2019
- Beef price surge should affect foodservice
- Meat alternatives boom lands in Brazil
- Payment options affect the market as credit card is a barrier
- Health concerns drive consumption choices
- Insecurity may encourage the use of delivery apps
Key Players – What you need to know
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- Category invests in plant-based meat alternatives
- Fotawa delivery app helps consumers find time for lunch
Marketing Campaigns and Actions
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- Category invests in plant-based meat alternatives
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- Figure 3: Rebel Whopper
- Méqui 1000 stands out with unique experience and menu items
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- Figure 4: Mc Home
- Ana Maria orders iFood during her TV show
- Outback launches series to show its work “behind the scenes”
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- Figure 5: OutBackstage
Case Studies
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- Fotawa delivery app helps consumers find time for lunch
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- Figure 6: Fotawa app
- Figure 7: Fotawa app
- Figure 8: Fotawa app
- Burger King delivers food to drivers stuck in traffic
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- Figure 9: Eating out and delivery order frequency – Brazil, November 2019
The Consumer – What you need to know
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- Offering free wi-fi can be a differential for restaurants
- Apps can create quality seals to appeal to those aged 35+
- Credit card is the main barrier to the use of delivery apps
- Premium ingredients and a detailed description can attract consumers aged 55+
- Adopting sustainable delivery packaging can be the first step
Eating Out and Delivery Order Frequency
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- Offering free wi-fi can be a differential for restaurants
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- Figure 10: Eating out and delivery order frequency – Brazil, November 2019
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- Figure 11: Attitudes and behaviors, by foodservice location – Brazil, November 2019
- Options that streamline orders and pickups can increase the consumption frequency
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- Figure 12: Eating out and delivery order frequency – Brazil, January 2019
- Healthier versions of popular dishes can boost consumption at home among Baby Boomers
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- Figure 13: Eating out and delivery order frequency, by generation – Brazil, November 2019
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- Figure 14: Eating out habits, by generation – Brazil, November 2019
Reasons to Use Delivery Apps
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- Delivery apps with filters that facilitate specific searches can stand out
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- Figure 15: Reasons to use delivery apps – Brazil, November 2019
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- Figure 16: OpenTable Matchmaker
- Unique experiences can encourage men aged 35+ to use delivery apps
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- Figure 17: Reasons to use delivery apps, by gender and age group – Brazil, November 2019
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- Figure 18: Pay Per Beer campaign
- Apps can create quality seals to appeal to those aged 35+
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- Figure 19: Reasons to use delivery apps, by age – Brazil, November 2019
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- Figure 20: iFood Gourmet, iFood Selection, The Best of iFood
Barriers to Use of Delivery Apps
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- Credit card is the main barrier to the use of delivery apps
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- Figure 21: Barriers to use of delivery apps – Brazil, November 2019
- Men feel more insecure receiving delivery from strangers
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- Figure 22: Barriers to use delivery apps, by gender – Brazil, November 2019
- Apps can offer options to those who live alone
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- Figure 23: Barriers to use delivery apps, by housing status – Brazil, November 2019
Reasons for Trying a New Dish
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- Brazilians tend to visit the same places and order the same menu items
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- Figure 24: Attitudes and behaviors – Brazil, November 2019
- Social media is more likely to influence consumers in the North region
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- Figure 25: Reasons for trying a new dish, by region – Brazil, November 2019
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- Figure 26: Colonel Sanders
- Premium ingredients and a detailed description can attract consumers aged 55+
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- Figure 27: Reasons for trying a new dish, by age group – Brazil, November 2019
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- Figure 28: FoodStory 3D
Attitudes and Behaviors
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- Adopting sustainable delivery packaging can be the first step
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- Figure 29: Attitudes and behaviors – Brazil, November 2019
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- Figure 30: Uber Eats
- There is space to invest in pet-friendly restaurants
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- Figure 31: Cãolorado beer
- Vegetarian options appeal to women aged 35+
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- Figure 32: Attitudes and behaviors, by gender and age group – Brazil, November 2019
Appendix – Abbreviations
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- Abbreviations
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