What you need to know

Many Brazilians (39%) tend to eat out/order take out from the same places and order the same menu items, an indication they are not likely to risk and try a new dish or a new restaurant. In addition, with the exception of pizzerias and snack bars, most foodservice locations have low penetration in the country. Boosting consumption frequency is also a challenge for the majority of restaurants, as well as delivery services, including delivery apps. High food prices and health and safety concerns create additional barriers. The foodservice category, therefore, needs to offer a wider range of options, such as more healthful dishes, additional services such as free wi-fi and more convenience. The goal is to attract new consumers as well as boost consumption frequency.

Definition

This Report aims to analyze Brazilian consumers’ eating out habits, including occasions of eating out and ordering takeout, and their attitudes, behaviors and spending habits in this category.

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