Table of Contents
Executive summary
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- The market
- Consumer spending
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- Figure 1: France: Consumer spending on beauty and personal care, 2014-19
- Sector size and forecast
- Channels of distribution
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- Figure 2: France: estimated distribution of spending on beauty and personal care goods by channel, 2019
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: France: Leading beauty specialists’ shares of all beauty specialists’ sales, 2019
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 4: France: BPC products bought in the last 12 months – Broad categories, November 2019
- Online shopping for beauty and personal care products
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- Figure 5: France: Proportion (%) of BPC shoppers buying online, November 2019 and October 2018
- Where beauty and personal care products are purchased
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- Figure 6: France: where beauty and personal care products were purchased, November 2019
- Attitudes to shopping for beauty and personal care products
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- Figure 7: France: Attitudes to shopping for BPC products and retailers, November 2019
- What we think
Issues and insights
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- Making the store an exciting place
- The facts
- The implications
- The importance of ethical and clean beauty for retailers
- The facts
- The implications
The market – What you need to know
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- BPC spending declining
- But retailers doing well
- No price rises
- Specialists the most important channel
Consumer spending
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- The economy
- No recent growth in spending on beauty and personal care
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- Figure 8: France: Consumer spending on beauty and personal care (including VAT), 2014-19
- Product market breakdown
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- Figure 9: France: Main beauty and personal care markets, spending (including VAT), 2014-19
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- Figure 10: France: Main beauty and personal care markets, forecast spending (inc VAT), 2020-23
Sector size and forecast
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- Health & beauty retailers holding steady
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- Figure 11: France: Health & beauty specialists’ sales (excl VAT), 2014-19
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- Figure 12: France: Health & beauty specialists’ sales, forecasts (excl VAT), 2020-24
Inflation
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- Figure 13: France: Consumer prices * of personal care items, Annual % change, 2014-18
- Figure 14: France: Consumer price inflation (HICP *) on personal care products and services, annual % change, January 2018-October 2019
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Channels of distribution
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- Figure 15: France: estimated distribution of spending on beauty and personal care goods by channel, 2019
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Companies and brands – What you need to know
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- A competitive sector
- Sephora growing share at expense of other groups
- 4% of spending goes online
Leading players
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- Sephora extending its lead
- Marionnaud still up for sale
- Beauty Success Group outperforming spending
- Alliance of the independent groups
- Yves Rocher remains popular
- Ones to watch
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- Figure 16: France: Leading beauty and personal care specialists, sales, 2015-19
- Figure 17: France: Leading beauty and personal care specialists, outlets, 2015-19
- Sales per outlet
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- Figure 18: France: Leading beauty and personal care specialists, sales per outlet, 2015-19
Market shares
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- Figure 19: France: Leading beauty specialists’ shares of all beauty retailers sales, 2015-19
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Online
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- Online activity
- Shopping online
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- Figure 20: France: Online purchasing in the last 12 months in key sectors, 2014-19
- Online BPC sales
- Leading online players
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- Figure 21: France: Search interest on Google, selected BPC retailers, last 12 months, December 2018-December 2019
- Social media
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- Figure 22: France: consumers that have seen beauty-related content on social media in the last six months, 2019
- Tutorials on YouTube and Facebook most popular
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- Figure 23: France: top 5 social media activities in relation to different beauty content creators in the last six months, 2019
- Behaviours around BPC social media
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- Figure 24: France: Behaviours around BPC social media, 2019
The consumer – What you need to know
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- Elements of the market are non-discretionary
- Online influence is growing
- Grocers are the most shopped
- The in-store experience
- Environmental concerns
Beauty and personal care products purchased
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- Figure 25: France: BPC products bought in the last 12 months – Broad categories, November 2019
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- Figure 26: France: BPC products bought in the last 12 months – Broad categories, by gender, November 2019
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Online and in-store shopping for beauty and personal care products
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- Figure 27: France: Proportion (%) of BPC shoppers buying online, November 2019 and October 2018
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Where beauty and personal care products are purchased
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- Grocers lead – opportunities in beauty?
- French department stores are less important
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- Figure 28: France: where beauty and personal care products were purchased, November 2019
- Customer profiles
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- Figure 29: France: Where they purchased beauty and personal care items in the last 12 months, by age and income, November 2019
- Women shop around more than men
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- Figure 30: France: Repertoire of where they purchased beauty and personal care items in the last 12 months, November 2019
- Online shopping and retailers used
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- Figure 31: France: numbers shopping online by retailer used, deviation from average, November 2019
- Where people shopped and what they bought
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- Figure 32: France: Beauty and personal care products purchased by retailer used: specialists, November 2019
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- Figure 33: France: Beauty and personal care products purchased by retailer used: Non-specialists, November 2019
Attitudes to shopping for beauty and personal care products
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- Experience
- Sustainability
- Simplification
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- Figure 34: France: Attitudes to shopping for BPC products and BPC retailers, November 2019
- Experience and advice
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- Figure 35: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
- Environmentally minded
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- Figure 36: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
- Attitudes to brands and products
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- Figure 37: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
Appendix – Data sources, abbreviations and supporting information
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- Abbreviations
- Data sources
The Body Shop
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- What we think
- New-look store design
- Cash-free store concept planned
- Combatting the growing issue of plastic pollution
- B Corp certification strengthens the brand’s ethical credentials
- Capitalising on the vegan trend
- Company background
- Company performance
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- Figure 38: The Body Shop: Estimated retail sales performance, 2014-18
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- Figure 39: The Body Shop: Outlet data, 2014-18
- Retail offering
Douglas Group
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- What we think
- Expanded online beauty offering with marketplace proposition
- Strengthening its position in the luxury cosmetic sector
- Store makeovers offering expanded services and innovative experiences
- Beauty-on-demand
- Tapping into the ‘clean’ beauty trend
- Company background
- Company performance
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- Figure 40: Douglas Group: group sales performance, 2014/15-2018/19
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- Figure 41: Douglas Group: Store data, September 2018
- Figure 42: Douglas Group: Outlet data, 2014/15-2018/19
- Retail offering
Kiko Milano
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- What we think
- Brand new store concept and personalised lipstick
- More store traffic means more opportunities for sales
- Shifting physical expansion eastwards
- Targeting a bigger share of the online beauty market
- Company background
- Company performance
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- Figure 43: Kiko Milano: Estimated group financial performance, 2014-18
- Figure 44: Kiko Milano: Estimated outlet data, 2014-18
- Retail offering
Sephora
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- What we think
- Hyper personalised in-store experience
- Transforming the at-home beauty experience
- A more transparent beauty shopping experience
- Tapping into the embryonic cannabis-infused beauty market
- Innovative new beauty products
- Loyalty-driven credit card and enhanced Beauty Insider perks for frequent shoppers
- Company background
- Company performance
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- Figure 45: Sephora: group sales performance, 2014-18
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- Figure 46: Sephora: Estimated outlet data, 2014-18
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