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Beauty and Personal Care Retailing - France - January 2020

OVERVIEW
What you need to know
Areas covered in this report
EXECUTIVE SUMMARY
The market
Consumer spending
Figure 1: France: Consumer spending on beauty and personal care, 2014-19
Sector size and forecast
Channels of distribution
Figure 2: France: estimated distribution of spending on beauty and personal care goods by channel, 2019
Companies and brands
Key metrics
Market shares
Figure 3: France: Leading beauty specialists’ shares of all beauty specialists’ sales, 2019
Online
The consumer
Beauty and personal care products purchased
Figure 4: France: BPC products bought in the last 12 months – Broad categories, November 2019
Online shopping for beauty and personal care products
Figure 5: France: Proportion (%) of BPC shoppers buying online, November 2019 and October 2018
Where beauty and personal care products are purchased
Figure 6: France: where beauty and personal care products were purchased, November 2019
Attitudes to shopping for beauty and personal care products
Figure 7: France: Attitudes to shopping for BPC products and retailers, November 2019
What we think
ISSUES AND INSIGHTS  
Making the store an exciting place
The facts
The implications
The importance of ethical and clean beauty for retailers
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
BPC spending declining
But retailers doing well
No price rises
Specialists the most important channel
CONSUMER SPENDING
The economy
No recent growth in spending on beauty and personal care
Figure 8: France: Consumer spending on beauty and personal care (including VAT), 2014-19
Product market breakdown
Figure 9: France:  Main beauty and personal care markets, spending (including VAT), 2014-19
Figure 10: France: Main beauty and personal care markets, forecast spending (inc VAT), 2020-23
SECTOR SIZE AND FORECAST
Health & beauty retailers holding steady
Figure 11: France: Health & beauty specialists’ sales (excl VAT), 2014-19
Figure 12: France: Health & beauty specialists’ sales, forecasts (excl VAT), 2020-24
INFLATION
Figure 13: France: Consumer prices * of personal care items, Annual % change, 2014-18
Figure 14: France: Consumer price inflation (HICP *) on personal care products and services, annual % change, January 2018-October 2019
CHANNELS OF DISTRIBUTION
Figure 15: France: estimated distribution of spending on beauty and personal care goods by channel, 2019
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
A competitive sector
Sephora growing share at expense of other groups
4% of spending goes online
LEADING PLAYERS
Sephora extending its lead
Marionnaud still up for sale
Beauty Success Group outperforming spending
Alliance of the independent groups
Yves Rocher remains popular
Ones to watch
Figure 16: France: Leading beauty and personal care specialists, sales, 2015-19
Figure 17: France: Leading beauty and personal care specialists, outlets, 2015-19
Sales per outlet
Figure 18: France: Leading beauty and personal care specialists, sales per outlet, 2015-19
MARKET SHARES
Figure 19: France: Leading beauty specialists’ shares of all beauty retailers sales, 2015-19
ONLINE
Online activity
Shopping online
Figure 20: France: Online purchasing in the last 12 months in key sectors, 2014-19
Online BPC sales
Leading online players
Figure 21: France: Search interest on Google, selected BPC retailers, last 12 months, December 2018-December 2019
Social media
Figure 22: France: consumers that have seen beauty-related content on social media in the last six months, 2019
Tutorials on YouTube and Facebook most popular
Figure 23: France: top 5 social media activities in relation to different beauty content creators in the last six months, 2019
Behaviours around BPC social media
Figure 24: France: Behaviours around BPC social media, 2019
THE CONSUMER – WHAT YOU NEED TO KNOW
Elements of the market are non-discretionary
Online influence is growing
Grocers are the most shopped
The in-store experience
Environmental concerns
BEAUTY AND PERSONAL CARE PRODUCTS PURCHASED
Figure 25: France: BPC products bought in the last 12 months – Broad categories, November 2019
Figure 26: France: BPC products bought in the last 12 months – Broad categories, by gender, November 2019
ONLINE AND IN-STORE SHOPPING FOR BEAUTY AND PERSONAL CARE PRODUCTS 
Figure 27: France: Proportion (%) of BPC shoppers buying online, November 2019 and October 2018
WHERE BEAUTY AND PERSONAL CARE PRODUCTS ARE PURCHASED
Grocers lead – opportunities in beauty?
French department stores are less important
Figure 28: France: where beauty and personal care products were purchased, November 2019
Customer profiles
Figure 29: France: Where they purchased beauty and personal care items in the last 12 months, by age and income, November 2019
Women shop around more than men
Figure 30: France: Repertoire of where they purchased beauty and personal care items in the last 12 months, November 2019
Online shopping and retailers used
Figure 31: France: numbers shopping online by retailer used, deviation from average, November 2019
Where people shopped and what they bought
Figure 32: France: Beauty and personal care products purchased by retailer used: specialists, November 2019
Figure 33: France: Beauty and personal care products purchased by retailer used: Non-specialists, November 2019
ATTITUDES TO SHOPPING FOR BEAUTY AND PERSONAL CARE PRODUCTS
Experience
Sustainability
Simplification
Figure 34: France: Attitudes to shopping for BPC products and BPC retailers, November 2019
Experience and advice
Figure 35: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
Environmentally minded
Figure 36: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
Attitudes to brands and products
Figure 37: France: Attitudes to shopping for BPC products and BPC retailers by retailer shopped, November 2019
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
THE BODY SHOP
What we think
New-look store design
Cash-free store concept planned
Combatting the growing issue of plastic pollution
B Corp certification strengthens the brand’s ethical credentials
Capitalising on the vegan trend
Company background
Company performance
Figure 38: The Body Shop: Estimated retail sales performance, 2014-18
Figure 39: The Body Shop: Outlet data, 2014-18
Retail offering
DOUGLAS GROUP
What we think
Expanded online beauty offering with marketplace proposition
Strengthening its position in the luxury cosmetic sector
Store makeovers offering expanded services and innovative experiences
Beauty-on-demand
Tapping into the ‘clean’ beauty trend
Company background
Company performance
Figure 40: Douglas Group: group sales performance, 2014/15-2018/19
Figure 41: Douglas Group: Store data, September 2018
Figure 42: Douglas Group: Outlet data, 2014/15-2018/19
Retail offering
KIKO MILANO
What we think
Brand new store concept and personalised lipstick
More store traffic means more opportunities for sales
Shifting physical expansion eastwards
Targeting a bigger share of the online beauty market
Company background
Company performance
Figure 43: Kiko Milano: Estimated group financial performance, 2014-18
Figure 44: Kiko Milano: Estimated outlet data, 2014-18
Retail offering
SEPHORA
What we think
Hyper personalised in-store experience
Transforming the at-home beauty experience
A more transparent beauty shopping experience
Tapping into the embryonic cannabis-infused beauty market
Innovative new beauty products
Loyalty-driven credit card and enhanced Beauty Insider perks for frequent shoppers
Company background
Company performance
Figure 45: Sephora: group sales performance, 2014-18
Figure 46: Sephora: Estimated outlet data, 2014-18

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