Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Italy: Consumer spending on electrical items (incl. VAT), 2014-18
- Sector size and forecast
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- Figure 2: Italy: Household goods specialists’ sales, excl VAT, 2014-18
- Channels of distribution
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- Figure 3: Italy: estimated distribution of spending on electrical/electronic goods by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 4: Italy: Leading electrical retailers’ shares of spending on electricals, 2018
- Online
- The consumer
- What they buy
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- Figure 5: Italy: electrical products purchased in the last 12 months, January 2019
- How they shop
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- Figure 6: Italy: how they shop for electricals, in-store and online, January 2019
- Where they shop
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- Figure 7: Italy: where they shop for electricals, January 2019
- Attitudes to shopping for electricals
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- Figure 8: Italy: attitudes to shopping for electrical/electronic goods, January 2019
- What we think
Issues and Insights
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- What are the opportunities for store-based retailers?
- The facts
- The implications
- Is online retailing of electricals finally taking off in Italy?
- The facts
- The implications
The Market – What You Need to Know
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- Electrical spending growth outstrips the market
- Specialist retailers likely to have lost share
- Prices of most electrical goods are falling
- Specialists still account for the majority of spending on electricals
Consumer Spending
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- Economy weakening
- Electrical spending growth outstrips the market
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- Figure 9: Italy: Consumer spending on electrical items (incl. VAT), 2014-18
Sector Size and Forecast
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- Specialist retailers likely to have lost share
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- Figure 10: Italy: Household goods specialists, sales, excl VAT, 2014-18
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- Figure 11: Italy: Household goods specialists, forecast sales, excl VAT, 2019-23
Inflation
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- Prices of most electrical goods are falling
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- Figure 12: Italy: Consumer prices, Annual % change, 2014-18
- Figure 13: Italy: Consumer price inflation on electrical items, annual % change, July 2017-December 2018
Channels of Distribution
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- Specialists claim the majority of spending on electricals
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- Figure 14: Italy: estimated distribution of spending on electrical/electronic goods by channel, 2018
Companies and Brands – What You Need to Know
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- Expert/Unieuro is market leader
- Unieuro on strong growth trajectory
- Media World struggles to keep pace
- Amazon growth outstrips Unieuro
- Unieuro overtakes Media World to become biggest chain
- Electricals one of the most well-developed sectors of online retailing
Leading Players
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- Expert/Unieuro is market leader
- Unieuro on strong growth trajectory
- Media World struggles to keep pace
- Euronics, Trony and Comet
- Amazon growth outstrips Unieuro
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- Figure 15: Italy: Leading electrical retailers, sales, 2014-18
- Figure 16: Italy: Leading electrical retailers, outlet numbers, 2014-18
- Figure 17: Italy: Leading electrical retailers, sales per outlet, 2014-18
Market Shares
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- Unieuro overtakes Media World to become biggest chain
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- Figure 18: Italy: Leading electrical retailers’ shares of spending on electricals, 2015-18
Online
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- Technology ownership
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- Figure 19: Italy: personal ownership of smartphones by gender and age, Q4 2018
- Figure 20: Italy: Household technology ownership, Q4 2018
- Online activity
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- Figure 21: Italy: online purchasing in the past 12 months compared to other major European economies, 2014-18
- Shopping online
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- Figure 22: Italy: Proportion of people buying electrical items online in the last 12 months, 2009-18
- Online sales
- Leading online players
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- Figure 23: Italy: Estimated sales of electricals online by leading retailers, 2015-18
The Consumer – What You Need to Know
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- Mobile phones most popular purchase
- Trend towards online slowing?
- Amazon is the most popular place to buy electricals
- Consumers no longer expect to pay full price and Amazon is their online default
What They Buy
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- Mobile phones most popular purchase
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- Figure 24: Italy: electrical products purchased in the last 12 months, January 2019
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- Figure 25: Italy: electrical products purchased in the last 12 months, by gender, January 2019
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- Figure 26: Italy: electrical products purchased in the last 12 months, by age, January 2019
How They Shop – Online and In-Store
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- Trend towards online slowing?
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- Figure 27: Italy: how they shop for electricals, in-store and online, January 2019
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- Figure 28: Italy: how they shop for electricals, in-store and online, by gender and age, January 2019
Where They Shop
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- Amazon is the most popular place to buy electricals
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- Figure 29: Italy: where they shop for electricals, January 2019
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- Figure 30: Italy: where they shop for electricals, by age, January 2019
- Channels used by retailers bought from
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- Figure 31: Italy: where they shop for electricals, by how they shop, January 2019
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- Figure 32: Italy: where they shop for electricals (leading specialists only), by how they shop, January 2019
Attitudes to Shopping for Electricals
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- Consumers no longer expect to pay full price and Amazon is their online default
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- Figure 33: Italy: attitudes to shopping for electrical/electronic goods, January 2019
- Attitudes to shopping for electrical products by how they shop
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- Figure 34: Italy: attitudes to shopping for electrical/electronic goods, by how they shop, January 2019
- Attitudes by retailers used
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- Figure 35: Italy: attitudes to shopping for electrical/electronic goods, by where they shop (Specialists), January 2019
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- Figure 36: Italy: attitudes to buying electrical/electronic goods, by where they shop (online non-Specialists), January 2019
Appendix: Data sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Amazon International
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- What we think
- Prime
- Marketplace
- And what does that mean for electricals?
- Where next?
- Company background
- Company performance
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- Figure 37: Amazon: Sales by activity, 2018
- Mintel estimates
- GTV vs Consolidated vs Direct sales
- Recent performance
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- Figure 38: Amazon Group: Group financial performance, 2014-18
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- Figure 39: Amazon International: Estimated retail sales performance, 2015-18
- Sales of electrical goods
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- Figure 40: Amazon Europe: estimated sales of electrical products, 2018
- Retail offering
- Consumer profile
- Product mix
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- Figure 41: Amazon UK: Estimated sales by product, 2017
- Marketing
Ceconomy
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- What we think
- Trouble at the top as CEO departs
- Hits pause button on Fnac Darty tie-up for now
- Services prove lucrative ground for development
- Moving towards frictionless payment in stores
- Company background
- Company performance
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- Figure 42: Ceconomy: Group financial performance, 2013/14-2017/18
- Figure 43: Ceconomy: Outlet data, 2013/14-2017/18
- Retail offering
Euronics International
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- What we think
- Multichannel strategy compromised by group structure
- Rethinking the digital sales channel
- Reinventing physical points of sale
- Company background
- Company performance
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- Figure 44: Euronics International: estimated group financial performance, 2013-17
- Figure 45: Euronics International: estimated outlet data, 2013-17
- Retail offering
Expert Europe
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- What we think
- The problems of operating a voluntary group
- Online weak
- Free recycling of old appliances bolsters green credentials
- Company background
- Company performance
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- Figure 46: Expert Europe: Estimated group financial performance, 2014-18
- Figure 47: Expert Europe: Estimated outlet data, 2014-18
- Retail offering
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