Table of Contents
Executive Summary
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- Market drivers
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- Figure 1: Retail sales of foodservice and drinking places versus Grocery stores, January 1992-February 2015
- Figure 2: Median household income of families with children, in inflation-adjusted dollars, 2003-13
- Competitive context
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- Figure 3: Consumer attitudes/opinions about food, November 2008-December 2014
- The consumer
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- Figure 4: Restaurant types/daypart of consumer purchases, February 2015
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- Figure 5: Reasons to purchase at retail, February 2015
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- Figure 6: Types of food purchased, restaurants versus retail, February 2015
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- Figure 7: Restaurants/daypart where consumers purchase – Any restaurant purchase, by social media, February 2015
- What we think
Issues and Insights
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- What can restaurants do to capture more of the snacking business?
- The issues
- The implications
- How to spur purchase of beverages in foodservice?
- The issues
- The implications
- What can foodservice do to be seen as more convenient than retail?
- The issues
- The implications
Trend Application
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- Trend: FSTR HYPR
- Trend: Nouveau Poor
- Trend: Many Mes
Market Drivers
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- Key points
- Foodservice sales surpassed grocery store sales in March 2015
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- Figure 8: Retail sales of foodservice and drinking places versus Grocery stores, January 1992-February 2015
- Supermarkets and mass merchandisers are expanding fresh food offerings
- Disposable income continues to rise in 2015, though slowly
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- Figure 9: Real disposable personal income, January 2007-January 2015
- The good news is that economics are improving for families with children
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- Figure 10: Median household income of families with children, in inflation-adjusted dollars, 2003-13
- Unemployment dropping slowly; consumers spend with caution
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- Figure 11: Unemployment rate and underemployment, January 2007-February 2015
- Weight continues to be an issue for many Americans
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- Figure 12: Prevalence of obesity among adults aged 20 and over, 2011-12
- Consumers trying to increase their fruit and vegetable intake
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- Figure 13: Per capita availability of fruits and vegetables (fresh, and total), 1970-2012
Competitive Context
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- Key points
- Consumers enjoy cooking at home
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- Figure 14: Consumer attitudes/opinions about food, November 2008-December 2014
- C-stores widen their made-to-order menu options
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- Figure 15: Made-to-order and fresh food purchases in convenience stores, December 2014
- Consumers seek frozen and shelf-stable, restaurant-quality foods at retail
Marketing Strategies
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- Key points
- Convenience trumps health
- Consumers seek restaurant-quality foods in retail food experience
- HEB Grocery
- Mariano’s Fresh Market
- Standard Food Market
- Whole Foods Market
- Kings Food Markets
- Sprouts Farmers Market
- Schnuck Markets
Correspondence Analysis
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- Full-service restaurants deliver on variety and indulgence
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- Figure 16: Correspondence analysis – Descriptors consumers associate with restaurants versus retail, February 2015
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- Figure 17: Descriptors consumers associate with restaurants versus retail, February 2015
- Retail products win on health and diet
Consumer Data – Overview
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- Key points
- Consumers seek convenience, within their budgets
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- Figure 18: Reasons to purchase at retail, February 2015
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- Figure 19: Reasons to purchase at restaurants, February 2015
- Consumers prefer using FSRs for dinner; snack at retail more than foodservice
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- Figure 20: Retail stores/daypart where consumers purchase, February 2015
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- Figure 21: Restaurant types/daypart of consumer purchases, February 2015
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- Figure 22: Daypart where consumers purchase, retail versus foodservice, by nets – February 2015
- Consumers prefer burgers and pizza at restaurants, and social media users order more
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- Figure 23: Types of food purchased, restaurants versus retail, February 2015
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- Figure 24: Types of food purchased, restaurants versus retail, February 2015
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- Figure 25: Restaurants/daypart where consumers purchase – Any restaurant purchase, by social media, February 2015
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- Figure 26: Retail stores/daypart where consumers purchase, by social media, February 2015
Consumer Data – By Gender and Age
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- Key points
- Those 55+ like a unique dining experience, while younger men value convenience
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- Figure 27: Attitudes toward food purchases, restaurants versus retail, by gender and age, February 2015
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- Figure 28: Attitudes toward food purchases, restaurants versus retail, by gender and age, February 2015
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- Figure 29: Attitudes toward food purchases, restaurants versus retail, by gender and age, February 2015
- Males aged 18-34 most likely to purchase at both restaurant and retail
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- Figure 30: Restaurants/daypart where consumers purchase – Any restaurant purchase, by gender and age, February 2015
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- Figure 31: Daypart where consumers purchase – Any retail purchase, by gender and age, February 2015
- Consumers most definitely like restaurant pizza, hamburgers, and chicken
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- Figure 32: Types of food purchased, restaurants versus retail, by gender and age, February 2015
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- Figure 33: Types of food purchased, restaurants versus retail, by gender and age, February 2015 (continued)
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- Figure 34: Types of food purchased, restaurants versus retail, by gender and age, February 2015
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- Figure 35: Types of food purchased, restaurants versus retail, by gender and age, February 2015 (continued)
- Consumers save money with retail beverages, enjoy restaurant seafood
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- Figure 36: Types of food purchased, restaurants versus retail, by gender and age, February 2015
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- Figure 37: Types of food purchased, restaurants versus retail, by gender and age, February 2015
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- Figure 38: Types of food purchased, restaurants versus retail, by gender and age, February 2015 (continued)
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- Figure 39: Types of food purchased, restaurants versus retail, by gender and age, February 2015
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- Figure 40: Types of food purchased, restaurants versus retail, by gender and age, February 2015 (continued)
- Men choose healthy foods both at retail and restaurants, women seek convenience of restaurant foods
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- Figure 41: Reasons to purchase at retail, by gender and age, February 2015
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- Figure 42: Reasons to purchase at restaurants, by gender and age, February 2015
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- Figure 43: Reasons to purchase at restaurants, by gender and age, February 2015
Consumer Data – By Generation
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- Key points
- Older Millennials seek foods that are socially responsible, and will pay for convenience
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- Figure 44: Restaurants/daypart where consumers purchase – Any restaurant purchase, by generations, February 2015
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- Figure 45: Daypart where consumers purchase – Any retail purchase, by generations, February 2015
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- Figure 46: Reasons to purchase at restaurants, by generations, February 2015
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- Figure 47: Attitudes toward food purchases, restaurants versus retail, by generations, February 2015
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- Figure 48: Reasons to purchase at retail, by generations, February 2015
- Health drives Baby Boomers, convenience drives older Millennials to retail
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- Figure 49: Attitudes toward food purchases, restaurants versus retail, by generations, February 2015
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- Figure 50: Attitudes toward food purchases, restaurants versus retail, by generations, February 2015
Consumer Data – By Income
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- Key points
- Retail offers more healthy snacks for higher incomes
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- Figure 51: Retail stores/daypart where consumers purchase – Dinner, by household income, February 2015
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- Figure 52: Restaurants/daypart where consumers purchase – Any restaurant purchase, by household income, February 2015
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- Figure 53: Retail stores/daypart where consumers purchase, by household income, February 2015
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- Figure 54: Retail stores/daypart where consumers purchase – Snack, by household income, February 2015
- Burgers, sandwiches, and seafood preferred in restaurants; desserts win at retail
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- Figure 55: Types of food purchased, restaurants versus retail, by household income, February 2015
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- Figure 56: Types of food purchased, restaurants versus retail, by household income, February 2015 (continued)
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- Figure 57: Types of food purchased, restaurants versus retail, by household income, February 2015
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- Figure 58: Types of food purchased, restaurants versus retail, by household income, February 2015 (continued)
- Despite higher income, consumers seek to save on beverage costs
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- Figure 59: Types of food purchased, restaurants versus retail, by household income, February 2015
Consumer Data – By Race and Hispanics
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- Key points
- Hispanics and Blacks are content to eat foods at retail
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- Figure 60: Attitudes toward food purchases, restaurants versus retail, by race/Hispanic origin, February 2015
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- Figure 61: Attitudes toward food purchases, restaurants versus retail, by race/Hispanic origin, February 2015
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- Figure 62: Attitudes toward food purchases, restaurants versus retail, by race/Hispanic origin, February 2015
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- Figure 63: Attitudes toward food purchases, restaurants versus retail, by race/Hispanic origin, February 2015
- Asians or Pacific Islanders more enthusiastic about retail, during any daypart
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- Figure 64: Restaurants/daypart where consumers purchase – Any restaurant purchase, by race/Hispanic origin, February 2015
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- Figure 65: Retail stores/daypart where consumers purchase, by demographics, February 2015
- Hispanic focus on natural foods, either at retail or foodservice
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- Figure 66: Retail stores/daypart where consumers purchase – Snack, by race/Hispanic origin, February 2015
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- Figure 67: Retail stores/daypart where consumers purchase – Breakfast, by race/Hispanic origin, February 2015
- Hispanics prefer to purchase burgers at retail, to save money
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- Figure 68: Types of food purchased, restaurants versus retail, by race/Hispanic origin, February 2015
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- Figure 69: Types of food purchased, restaurants versus retail, by race/Hispanic origin, February 2015 (continued)
Consumer Data – By Parents
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- Key points
- Households with younger children are focused on health
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- Figure 70: Attitudes toward food purchases, restaurants versus retail, by presence of children in household, February 2015
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- Figure 71: Restaurants/daypart where consumers purchase – Any restaurant purchase, by parental status by gender with children in household, February 2015
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- Figure 72: Retail stores/daypart where consumers purchase, by demographics, February 2015
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- Figure 73: Reasons to purchase at restaurants, by parental status by gender with children in household, February 2015
- Parents of kids aged 6-11 most likely to purchase retail snacks, and fathers focused on saving
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- Figure 74: Retail stores/daypart where consumers purchase – Snack, by presence of children in household, February 2015
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- Figure 75: Retail stores/daypart where consumers purchase – Breakfast, by parental status by gender with children in household, February 2015
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- Figure 76: Retail stores/daypart where consumers purchase – Breakfast, by presence of children in household, February 2015
- Fathers with children most likely to order foods at restaurants
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- Figure 77: Reasons to purchase at restaurants, by parental status by gender with children in household, February 2015
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- Figure 78: Attitudes toward food purchases, restaurants versus retail, by presence of children in household, February 2015
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- Figure 79: Attitudes toward food purchases, restaurants versus retail, by parental status by gender with children in household, February 2015
Consumer Data – By Household Size
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- Key points
- Larger households rely on retail for convenience, quality, and speed
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- Figure 80: Restaurants/daypart where consumers purchase – Any restaurant purchase, by household size, February 2015
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- Figure 81: Retail stores/daypart where consumers purchase, by demographics, February 2015
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- Figure 82: Reasons to purchase at retail, by household size, February 2015
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- Figure 83: Attitudes toward food purchases, restaurants versus retail, by household size, February 2015
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- Figure 84: Attitudes toward food purchases, restaurants versus retail, by household size, February 2015
- Larger HHs seek to save money and want natural foods in foodservice
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- Figure 85: Reasons to purchase at restaurants, by household size, February 2015
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- Figure 86: Reasons to purchase at restaurants, by household size, February 2015
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- Figure 87: Attitudes toward food purchases, restaurants versus retail, by household size, February 2015
Consumer Data – By Area
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- Key points
- Urbanites are pickier about quality and buy more restaurant meals
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- Figure 88: Attitudes toward food purchases, restaurants versus retail, by area, February 2015
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- Figure 89: Attitudes toward food purchases, restaurants versus retail, by area, February 2015
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- Figure 90: Attitudes toward food purchases, restaurants versus retail, by area, February 2015
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- Figure 91: Restaurants/daypart where consumers purchase – Any restaurant purchase, by area, February 2015
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- Figure 92: Retail stores/daypart where consumers purchase, by demographics, February 2015
- Urban residents focus on natural foods, both at foodservice and retail
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- Figure 93: Reasons to purchase at restaurants, by area, February 2015
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- Figure 94: Reasons to purchase at retail, by area, February 2015
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- Figure 95: Reasons to purchase at restaurants, by area, February 2015
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- Figure 96: Reasons to purchase at retail, by area, February 2015
Appendix – Trade Associations
Appendix – Methodology for Correspondence Analysis
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