Table of Contents
Introduction
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- Definitions
- Report structure
Overview
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- Figure 1: Most important factors contributing to healthy living, November 2012
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- Figure 2: General health situation over past 12 months, November 2012
- Using multivariate analysis, we identified four types of consumers
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- Figure 3: Four consumer types, November 2012
- The four core consumer groups
- Group 1: Health Laggards
- Group 2: The Super-Healthy
- Group 3: Health Bigots
- Group 4: Health-aware Consumers
- Trends
- Issues in the market
- Stress is the leading cause of sub-health
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- Figure 4: Health issues, November 2012
- Positive mental attitude is an important contributing factor to good health
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- Figure 5: Agreement with healthy lifestyle descriptions, by target consumer groups, November 2012
- Figure 6: Change in frequency of doing each activity, November 2012
- Balanced diet is one of the best ways to combat sub-health and chronic diseases
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- Figure 7: Health issues, November 2012
- Helping people stay healthy
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- Figure 8: Agreement with healthy lifestyle descriptions, by target consumer groups, November 2012
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Stress is the Leading Cause of Sub-Health
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- Key issues
- Sub-health and chronic disease are urban residents' most common health problems
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- Figure 9: Health issues, November 2012
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- Figure 10: Health issues, by gender and age, November 2012
- Stress is the leading cause of sub-health
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- Figure 11: Most important factors contributing to stress, November 2012
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- Figure 12: Most important factors contributing to stress, by income, November 2012
- The effect of stress on health
- Sleep disorders
- Anxiety and migraines
- Mental illness
- People are beginning to actively deal with stress
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- Figure 13: Most important factors contributing to healthy living, November 2012
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- Figure 14: Agreement with healthy lifestyle statements, November 2012
- The rise of products and services to combat stress and chronic disease
- Products and services for improving sleep
- Slow living
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- Figure 15: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
- Promoting increased leisure time as a stress-relief tactic
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- Figure 16: Change in frequency of doing each activity, November 2012
- Places of leisure consumption
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- Figure 17: Reasons for visiting coffee shops, July 2012
- Methods of stress management
- Focus on indulgence
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- Figure 18: New bath and shampoo and haircare products with a "natural" claim, 2008-12
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- Figure 19: New skincare products with a "natural" claim, 2008-12
- Massage
- The pursuit of peace and quiet
- The colour effect
- Seeking excitement
- Nostalgia
- Getting back to nature
- Hobbies, interest, arts and craft and fashion
- Workshops
- Concept malls
- What this means
Positive Mental Attitude is an Important Contributing Factor to Good Health
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- Key issues
- Positive mental attitude is an important sign of balanced health
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- Figure 20: Health issues, by gender and age, November 2012
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- Figure 21: Agreement with healthy lifestyle descriptions, by target consumer group, November 2012
- Figure 22: Most important factors contributing to healthy living, November 2012
- Ways of maintaining good mental health
- Exercise and sports
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- Figure 23: Most important factors contributing to healthy living, by change in frequency of doing each activity, November 2012
- Socialising and sharing
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- Figure 24: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
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- Figure 25: Consumption of ice cream, chocolate and fruit juice and occasions of eating at fast food restaurants, 2012
- Joy
- Fun
- Using technology to improve mood
- All-natural ingredients and mood
- Encouraging a positive mindset in children
- What this means
Balanced Diet is One of The Best Ways to Combat Sub-Health and Chronic Diseases
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- Key issues
- The incidence of chronic diseases amongst Chinese people is rising rapidly
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- Figure 26: Health issues, November 2012
- Poor diet is a leading cause of sub-health and chronic disease
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- Figure 27: Health issues, by demographics, November 2012
- Effect of diet on health
- Importance of balanced diet and developing trends
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- Figure 28: Attitude towards eating in the past 12 months, by target consumer groups, November 2012
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- Figure 29: Top ingredient choices, December 2012
- Fruit and vegetables
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- Figure 30: Change in frequency of doing each activity, November 2012
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- Figure 31: Proportion of new product launches, by snack category, 2008-12
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- Figure 32: Attitudes towards full-service restaurants, November 2012
- Grains and high-fibre foods
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- Figure 33: Attitudes towards and use of bakery products, October 2012
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- Figure 34: Frequency of eating bakery products, October 2012
- Plant protein drinks
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- Figure 35: Attitudes towards plant protein drinks, December 2012
- Food vs. pills
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- Figure 36: Perceived health benefits of products and ingredients, December 2012
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- Figure 37: Rank of 692 new dairy products with a "natural" claim, by flavour ingredient – whole grain flavours, 2008-12
- Eating healthier at home
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- Figure 38: Change in frequency of doing each activity, November 2012
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- Figure 39: Attitudes towards eating in the past 12 months, by target consumer groups, November 2012
- New healthy versions of traditional condiments
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- Figure 40: Sauces and seasoning with a "natural claim", China, 2008-12
- Healthier cooking appliances
- What this means
Helping People To Stay Healthy
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- Key issues
- Healthcare customised to people’s needs
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- Figure 41: Attitudes towards healthy lifestyles, December 2012
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- Figure 42: Attitudes towards health services, by target consumer groups, December 2012
- Providing health information, monitoring and advice
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- Figure 43: Attitudes towards pharmacies, July 2012
- Diet control to help consumers maintain a healthy lifestyle
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- Figure 44: Attitudes towards eating in the past 12 months, by target consumer groups, November 2012
- Accessing health services through social networks and online platforms
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- Figure 45: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
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- Figure 46: Agreement with healthy lifestyle statements, by average monthly income, November 2012
- Online health platforms
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- Figure 47: Attitudes towards dealing with minor ailments, July 2012
- Providing consumers with affordable healthy nutrition
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- Figure 48: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
- Customisable healthcare
- What this means
Appendix – Factors Contributing to Healthy Living
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- Figure 49: Most important factors contributing to healthy living, November 2012
- Figure 50: Top ranked factors contributing to healthy living, by demographics, November 2012
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- Figure 51: Top ranked factors contributing to healthy living, by demographics, November 2012 (continued)
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Appendix – General Health Situation Over Past 12 Months
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- Figure 52: General health situation over past 12 months, November 2012
- Figure 53: Change in frequency of doing each activity, by general health situation over past 12 months, November 2012
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- Figure 54: Attitudes towards eating, by general health situation over past 12 months, November 2012
- Figure 55: Most important factors contributing to stress, by general health situation over past 12 months, November 2012
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- Figure 56: General health situation over past 12 months, by demographics, November 2012
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Appendix – Healthy Habits
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- Figure 57: Change in frequency of doing each activity, November 2012
- Figure 58: Change in frequency of eating fresh fruit, by demographics, November 2012
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- Figure 59: Change in frequency of cooking at home, by demographics, November 2012
- Figure 60: Change in frequency of exercise, by demographics, November 2012
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- Figure 61: Change in frequency of playing sports, by demographics, November 2012
- Figure 62: Change in frequency of spending time on hobbies/activities, by demographics, November 2012
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- Figure 63: Change in frequency of spending time with family and/or friends, by demographics, November 2012
- Figure 64: Change in frequency of doing household chores, by demographics, November 2012
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- Figure 65: Change in frequency of meditation, by demographics, November 2012
- Figure 66: Change in frequency of doing yoga, by demographics, November 2012
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- Figure 67: Change in frequency of smoking cigarettes, by demographics, November 2012
- Figure 68: Change in frequency of working overtime, by demographics, November 2012
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- Figure 69: Change in frequency of eating outside of the home, by demographics, November 2012
- Figure 70: Change in frequency of eating sweet snacks, by demographics, November 2012
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- Figure 71: Change in frequency of drinking alcoholic beverages, by demographics, November 2012
- Figure 72: Change in frequency of eating fast food, by demographics, November 2012
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- Figure 73: Attitudes towards eating, November 2012
- Figure 74: Most popular attitudes towards eating, by demographics, November 2012
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- Figure 75: Next most popular attitudes towards eating, by demographics, November 2012
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Appendix – Health Conditions
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- Figure 76: Health conditions, November 2012
- Figure 77: Change in frequency of doing each activity, by most popular health conditions, November 2012
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- Figure 78: Change in frequency of doing each activity, by next most popular health conditions, November 2012
- Figure 79: Change in frequency of doing each activity, by other health conditions, November 2012
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- Figure 80: Most popular health conditions, by demographics, November 2012
- Figure 81: Next most popular health conditions, by demographics, November 2012
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- Figure 82: Other health conditions, by demographics, November 2012
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Appendix – Attitudes Towards Healthy Lifestyle
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- Figure 83: Attitudes towards healthy lifestyle, November 2012
- Figure 84: Agreement with the statements ‘I would adjust my lifestyle delay or prevent medical conditions that are common in my family’ and ‘I would be interested in a screening to find out if I am predisposed to health conditions’, by demographics, November 2012
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- Figure 85: Agreement with the statements ‘Health conditions are just a fact of life that I can't do anything about’ and ‘I know what I should and shouldn't do to keep healthy’, by demographics, November 2012
- Figure 86: Agreement with the statements ‘I strive for a healthier lifestyle’ and ‘I try to keep up to date on the latest advice on healthcare and healthy lifestyles’, by demographics, November 2012
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- Figure 87: Agreement with the statement ‘I find it difficult to make changes to my lifestyle to be more healthy’, by demographics, November 2012
- Figure 88: Agreement with healthy lifestyle statements, November 2012
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- Figure 89: Agreement with healthy lifestyle statements, by demographics, November 2012
- Figure 90: Agreement with healthy lifestyle statements, by demographics, November 2012 (continued)
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- Figure 91: Agreement with healthy lifestyle statements, by demographics, November 2012 (continued)
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Appendix – Factors Contributing to Stress
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- Figure 92: Most important factors contributing to stress, November 2012
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Appendix – Consumer Target Groups
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- Figure 93: Consumer target groups, November 2012
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- Figure 94: Consumer target groups, by demographics, November 2012
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