Table of Contents
Issues in the Market
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- Research methodology
- Abbreviations
Market in Brief
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- More sophisticated living-room technology
- The increasing power of social networks
Who’s Innovating?
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- Key points
- Mobile apps for the public good
- What is USB 3.0 and when will it launch?
- Acer launches a multi-touch LCD laptop
- Google refines its cloud computing offering
- Connected TVs come of age
- The PlayStation phone
Broadband Penetration
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- Key points
- A nation connected to the high-speed web
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- Figure 1: Broadband penetration, by demographics, 2004-09
- Connectivity not evenly spread
- The end of net neutrality?
Device Ownership Analysis
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- Key points
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- Figure 2: Device ownership summary, April 2009-October 2010
- Barriers to greater adoption of 3D technology
- Sky and Virgin refine their on-demand TV services
- New tablet launches for 2011
- Publishers stepping up tablet editions
- New motion-control systems connect with gamers
Internet Usage Experiences
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- Key points
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- Figure 3: Types of activity undertaken on the internet in the last three months, April 2009-November 2010
- Time spent on social networks
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- Figure 4: Unique internet visitors to selected social-networking sites, October 2010
- Is Facebook a threat to other sites?
- Impact of Facebook Messages
- Internet TV trends
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- Figure 5: Usage of selected online TV sites, October 2010
Mobile Usage Experiences
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- Key points
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- Figure 6: Sites visited in the last three months using a mobile phone, July 2009-October 2010
- Usage of mobile applications
- Greater commercialisation of apps
- Enabling basic handsets to access the web
Buying Behaviours
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- Key points
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- Figure 7: Type of websites purchased from in the last three months, April 2009-October 2010
- Google expands into travel and fashion
- Online spending to peak in November
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- Figure 8: Number of e-shoppers, August 1998-November 2009
- Facebook Credits get a UK launch
- The rise of social shopping
- Amazon enables MP3 gifting
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- Figure 9: Top ten online retail sites, by unique internet visitors, October 2010
Usage of Online Recruitment Sites
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- Key points
- Two in ten access job sites daily
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- Figure 10: Frequency of recruitment site usage, October 2010
- Greatest appeal to younger users
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- Figure 11: Frequency of recruitment site usage, by gender and age, October 2010
- What are the most popular recruitment sites?
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- Figure 12: Online recruitment sites used, October 2010
Attitudes Towards Online Recruitment Sites
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- Key points
- Quick and convenient, but how effective are they?
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- Figure 13: Attitudes towards online recruitment sites, October 2010
Usage of Different Tools to Find a New Job
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- Key points
- Newspaper job ads remain relevant in the digital age
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- Figure 14: Ranking of tools used for finding new employment, October 2010
- The digital employment divide
Appendix – Device Ownership Analysis
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- Figure 15: Most popular electronic gadgets have at home, by demographics, October 2010
- Figure 16: Next most popular electronic gadgets have at home, by demographics, October 2010
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- Figure 17: Other electronic gadgets have at home, by demographics, October 2010
- Figure 18: Least popular electronic gadgets have at home, by demographics, October 2010
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Appendix – Internet Usage Experiences
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- Figure 19: Most popular activities personally done on the internet at home in the last three months, by demographics, October 2010
- Figure 20: Next most popular activities personally done on the internet at home in the last three months, by demographics, October 2010
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- Figure 21: Other activities personally done on the internet at home in the last three months, by demographics, October 2010
- Figure 22: Least popular activities personally done on the internet at home in the last three months, by demographics, October 2010
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Appendix – Mobile Usage Experiences
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- Figure 23: Sites visited in the last three months using a mobile phone, by demographics, October 2010
- Figure 24: Next most popular sites visited in the last three months using a mobile phone, by demographics, October 2010
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Appendix – Buying Behaviours
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- Figure 25: Most popular types of websites purchased from in the last three months, by demographics, October 2010
- Figure 26: Next most popular types of websites purchased from in the last three months, by demographics, October 2010
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- Figure 27: Other types of websites purchased from in the last three months, by demographics, October 2010
- Figure 28: Least popular types of websites purchased from in the last three months, by demographics, October 2010
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Appendix – Usage of Online Recruitment Sites
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- Figure 29: Frequency of recruitment site usage, by demographics, October 2010
- Figure 30: Most popular online recruitment sites used, by demographics, October 2010
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- Figure 31: Next most popular online recruitment sites used, by demographics, October 2010
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Appendix – Attitudes Towards Online Recruitment Sites
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- Figure 32: Most popular attitudes towards online recruitment sites, by demographics, October 2010
- Figure 33: Next most popular attitudes towards online recruitment sites, by demographics, October 2010
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Appendix – Usage of Different Tools to Find a New Job
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- Figure 34: Most important ranking of tools used for finding new employment, by demographics, October 2010
- Figure 35: Second most important ranking of tools used for finding new employment, by demographics, October 2010
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- Figure 36: Third most important ranking of tools used for finding new employment, by demographics, October 2010
- Figure 37: Fourth most important ranking of tools used for finding new employment by demographics, October 2010
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- Figure 38: Least important ranking of tools used for finding new employment, by demographics, October 2010
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