Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Decline in the three biggest segments slows down growth in the $82 billion non-alcoholic beverage market
- Age influences the non-alcoholic beverage purchase behavior
- Gender difference influences beverage choices
- Motivation for trying a new beverage
- Presence of children in the household
- Racial differences drive growth in many non-alcoholic beverage segments
- Supermarkets remain the top choice of retail channel to purchase non-alcoholic beverages
Market Drivers
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- Introduction
- Obesity trends influence the non-alcoholic beverage market
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- Figure 1: Prevalence of overweight and obesity among adults aged 20+, 1980-2002
- Figure 2: Per capita consumption of carbonated beverages, bottled water and sports drinks, 2000-05
- Demographic influences
- Children and teens
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- Figure 3: Consumption of non-alcoholic beverages by adults, teens, and pre-teens, January-September 2005
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- Figure 4: U.S. children and teen population, by age, 2001-11
- Young adults
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- Figure 5: Incidence of consumption of selected RTD beverages in the past seven days, by type of beverage, by age, January-September 2005
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- Figure 6: U.S. population of young adults aged 18-34, by age, 2001-11
- Ethnic population drives growth in non-alcoholic market
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- Figure 7: Incidence of consumption of RTD beverages in the past seven days, by race/ethnicity, January-September 2005
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- Figure 8: Population, by race and Hispanic origin, 2001-11
- Lifestyle trends
- Convenience
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- Figure 9: Incidence of immediate consumption and take-home consumption at all channels, 1999-2004
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- Figure 10: Beverage attributes driving purchase, by age, March 2006
- Health and wellness
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- Figure 11: Top five positioning claims for juice and juice drinks, 2004 and 2005
- Organic positioning claims draw consumers’ attention
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- Figure 12: Number of positioning claims for organic non-alcoholic beverages, 2003-05
Summary of Consumer Behavior and Attitudes
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- Introduction and research methodology
- Consumption of non-alcoholic beverages
- Age influences the non-alcoholic beverage purchase behavior
- Gender difference influences beverage choices
- Motivation for trying a new beverage
- Consumption driven by presence of children in the household
- Racial differences drive growth in many non-alcoholic beverage segments
- Supermarkets are top channel for non-alcoholic beverages
Personal and Household Consumption
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- Incidence of consumption of non-alcoholic beverages
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- Figure 13: Consumption of RTD non-alcoholic beverages consumed in the past seven days, 2001 and 2005
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- Figure 14: Consumption of RTD non-alcoholic beverages in the past seven days, by gender, January-September 2005
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- Figure 15: Consumption of RTD non-alcoholic beverages in the past seven days, by age, January-September 2005
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- Figure 16: Consumption of RTD non-alcoholic beverages in the past seven days, by household income, January-September 2005
- Figure 17: Consumption of RTD non-alcoholic beverages in the past seven days, by race/ethnicity, January-September 2005
- Mean level of consumption of non-alcoholic beverages
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- Figure 18: Mean consumption of RTD non-alcoholic beverages in the past seven days, by gender, February 2006
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- Figure 19: Mean consumption of RTD non-alcoholic beverages in the past seven days, by age, February 2006
- Figure 20: Mean consumption of RTD non-alcoholic beverages in the past seven days, by race/ethnicity, February 2006
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- Figure 21: Mean consumption of RTD non-alcoholic beverages in the past seven days, by region, February 2006
- Household usage of fluid milk
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- Figure 22: Household usage of milk, by number of people in the household, January-September 2005
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- Figure 23: Types of milk used by households, by head of household age, January-September 2005
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- Figure 24: Types of milk used by households, by household income, January-September 2005
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- Figure 25: Types of milk used by households, by race/ethnicity, January-September 2005
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- Figure 26: Types of milk used by households, by presence of children, January-September 2005
- Amount of milk consumed in households
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- Figure 27: Number of milk glasses used by HH on average day, by presence of children, January-September 2005
- Teens and children
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- Figure 28: Consumption of RTD non-alcoholic beverages in the past seven days by adults, teens, and children, January-September 2005
- Children’s consumption of milk
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- Figure 29: Consumption of milk among children, 2003 and 2005
Purchase Behavior, Sources and Attitudes Towards CSDs
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- Motivation for trying a new beverage
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- Figure 30: Motivating factors for trying a new beverage, by gender, June 2006
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- Figure 31: Motivating factors for trying a new beverage, by age, June 2006
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- Figure 32: Motivating factors for trying a new beverage, by race/ethnicity, June 2006
- Beverage purchase behavior
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- Figure 33: Beverage purchase behavior (group 1), by age, June 2006
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- Figure 34: Beverage purchase behavior (group 2), by age, June 2006
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- Figure 35: Beverage purchase behavior (group 1), by race/ethnicity, June 2006
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- Figure 36: Beverage purchase behavior (group 2), by race/ethnicity, June 2006
- Health perception of beverages
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- Figure 37: Health perception of various beverages (group 1), by gender, June 2006
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- Figure 38: Health perception of various beverages (group 2), by gender, June 2006
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- Figure 39: Health perception of various beverages (group 3), by gender, June 2006
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- Figure 40: Health perception of various beverages (group 1), by age, June 2006
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- Figure 41: Health perception of various beverages (group 2), by age, June 2006
- Figure 42: Health perception of various beverages (group 3), by age, June 2006
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- Figure 43: Health perception of various beverages (group 1), by race/ethnicity, June 2006
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- Figure 44: Health perception of various beverages (group 2), by race/ethnicity, June 2006
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- Figure 45: Health perception of various beverages (group 3), by race/ethnicity, June 2006
- Diet status
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- Figure 46: Diet status, by gender, June 2006
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- Figure 47: Diet status, by age, June 2006
- Figure 48: Diet status, by income, June 2006
- Dieting disconnect: Consumers fail to understand the nutrition realities of NABs
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- Figure 49: Incidence of beverage consumption by respondentents on a diet, January-September 2005
- Choice of retail channels to purchase non-alcoholic beverages
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- Figure 50: Source of non-alcoholic beverages purchased in past week, by gender, June 2006
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- Figure 51: Source of non-alcoholic beverages purchased in past week, by age, June 2006
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- Figure 52: Source of non-alcoholic beverages purchased in past week, by race/ethnicity, June 2006
Appendix: Trade Associations
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