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This report explores the tea and ready-to-drink (RTD) tea market. While 77% market penetration for regular (loose/bag) tea among US households (HHs) indicates maturity, the low 45% for RTD iced tea suggests continued opportunities to expand sales. As with other products in the food and beverage industry— value perceptions, convenience and health are all key drivers in influencing tea purchasing habits. This report explores these aspects of the market ...
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Insights and Opportunities
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance—RTD Shelf-stable Canned/ Bottled Tea
Segment Performance— Bagged/Loose Tea
Segment Performance—RTD Refrigerated Tea
Segment Performance—Instant Tea Mixes
Retail Channels—Natural Channels
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer: Tea Usage, Type, Brands and Frequency
The Consumer: Household Tea Consumption
Reasons for Drinking Different Types of Teas
Attitudes Toward Various Tea Flavors
Consumer Attitudes and Behavior
Impact of Race and Hispanic Origin
The Teen Consumer
Custom Consumer Groups
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Drug and Other
Retail Channels—Convenience Stores
Companies and Brands
Brand Share— RTD Canned/Bottled Tea
Brand Share—Bagged/loose Tea
Brand Share—RTD Refrigerated Tea
Brand Share—Instant Tea Mixes
Innovation and Innovators
Advertising and Promotion
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data: Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations