Tea and RTD tea market sales are estimated at $6.7 billion in 2012. While the market exhibited a healthy growth of 15% during 2007-12, the growth slowed considerably in 2011 and 2012 as the biggest market segment, shelf-stable ready-to-drink (RTD) canned/bottled tea showed signs of stagnation. Additionally, the instant tea mixes segment continued its downward slide in 2011. The refrigerated RTD tea segment contributed most significantly to the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunity
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—RTD Canned/Bottled Tea (Shelf-Stable)
Segment Performance—Bags/Loose Tea
Segment Performance—RTD Refrigerated Tea
Segment Performance—Instant Tea Mixes
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Convenience Stores
Retail Channels—Supercenters and Warehouse Clubs
Retail Channels—Drug Stores
Retail Channels—Other Channels
Retail Channels—Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Adult Tea Consumer—Usage, Type, Brands, and Frequency
Tea Consumption By Location
Tea Purchase By Packaging Format and Type
Factors Influencing RTD Tea Purchase
Attitudes Toward Bags/Loose Tea
Impact of Race/Hispanic Origin
Custom Consumer Group
The Teen Consumer—Usage, Types, and Brands
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—RTD Tea
Brand Share—Bags/Loose Tea
Brand Share—Refrigerated RTD Tea
Brand Share—Instant Tea
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data—Key Household Purchase Measures
Appendix—SymphonyIRI/Builders Panel Data Definitions
Appendix—Other Useful Tables
Appendix—Trade Associations
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