Tea and RTD Teas - US - May 2009
Tea and RTD Teas - US - May 2009

Following years of rapid growth driven by the healthy eating trend, the tea market sputtered in 2008 as consumers cut back spending amidst the economic downturn. Sales of ready-to-drink (RTD) tea—the largest and, until recently, fastest growing segment in the category—stalled as consumers switched to more economical options, including private label teas, self-brewed tea, and carbonated soft drinks.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Retail Channels—Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—RTD Shelf-Stable Canned/Bottled Tea
Segment Performance—Bagged/Loose Tea
Segment Performance—Instant Tea Mixes
Segment Performance—RTD Refrigerated Tea
Retail Channels—Supermarkets
Retail Channels—Natural Channel
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer: Tea Usage, Type, Brands & Frequency
The Consumer—Attitudes and Motivations
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Retail Channels—Drug and Other
Leading Companies
Brand Share—RTD Canned/Bottled Tea
Brand Share—Bagged/loose Tea
Brand Share—Instant Tea Mixes
Brand Share—RTD Refrigerated Tea
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data: Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations