Tea and RTD Teas - US - July 2013
Tea and RTD Teas - US - July 2013

“The rise in tea’s popularity in the U.S. has opened the market for manufacturers to emphasize the natural taste of tea, range of tea types, and various preparation options. Through education, manufacturers have the potential to elevate tea to the level of other premium beverages, such as coffee, that are respected for their growing region, production method, and preparation types.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer—Purchase of Tea by Types
The Consumer—Consumption Occasions and Locations
The Consumer—RTD Tea Preferences, Occasions, and Attitudes
The Consumer—RTB Tea Preferences, Occasions, and Attitudes
Race and Hispanic Origin
Cluster Analysis
Information Resources Inc. Builders Panel Data

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Ready-to-Drink Tea
Brand Share—Bagged, Loose Leaf, and Single-cup Teas
Brand Share—Instant Tea Mixes
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Food and Drink Market Drivers
Appendix – Other Useful Consumer Tables
Appendix—Social Media—Teas and RTD Teas
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations