This report explores the tea and ready-to-drink (RTD) tea market, which grew 31% from 2006-11, primarily on the strength of the RTD segment. The market continues to thrive on the pro-health perception of tea coupled with the fact that manufacturers have been savvy in bringing out consumer-preferred teas in innovative flavors and the convenient RTD format. Sales of tea and RTD tea nevertheless face a number of challenges, such as ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—RTD Shelf-stable Canned/Bottled Tea
Segment Performance—Bagged/Loose Tea
Segment Performance—RTD Refrigerated Tea
Segment Performance—Instant Tea Mixes
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Adult Tea Consumer: Usage, Type, Brands, and Frequency
The Tea Consumer—Attitudes and Behavior
Impact of Race/Hispanic Origin
The Teen Consumer: Usage, Types, and Brands
The Custom Consumer
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Convenience Stores
Companies and Brands
Brand Share—RTD Shelf-stable Canned/Bottled Tea
Brand Share—Bagged/Loose Tea
Brand Share—RTD Refrigerated Tea
Brand Share—Instant Tea Mixes
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI/Builders Panel Data: Key Household Purchase Measures
Appendix—IRI/Builders Panel Data Definitions
Appendix—Other Useful Tables
Appendix—Trade Associations
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The current state of the tea industry—sales trends in the total market, as well as the four tea segments
