British chain of health food shops Holland & Barrett will start selling products past their best before date at a discounted cost to customers. Trialled in 25 stores in Devon and Cornwall, the initiative follows customer demand and should reduce the retailer’s contribution to landfill waste.
Holland & Barrett was the first retailer to ban plastic bags back in 2010 and recently introduced a 5p charge on paper bags to encourage customers to think twice about their single-use bag usage. The new initiative sees the potential to save ‘thousands of tonnes’ of waste every year.
The brand also banned harmful micro plastics from all products in 2012, and only stocks products which are free from SLS and parabens. The retailer said all 34 products in its wet-wipe range are being delisted and will be gone from all UK and Ireland stores by next September.