The Perfume Shop has partnered with Deliveroo to offer rapid delivery service on its fragrances. The initiative has been introduced to 21 of the retailer’s stores covering Bristol, Birmingham, Edinburgh, Glasgow, Leeds, London, and Manchester. Customers will be able to shop from over 1,000 of The Perfume Shop's most popular products and have them delivered in as little as 25 minutes.

Deliveroo’s chief operating officer, Eric French, said: “We know people are using Deliveroo to send gifts to friends and loved ones as well as purchase fragrances for themselves, so this will be an ideal partnership for our customers. We look forward to welcoming more partners to Deliveroo Shopping as we continue to expand and enhance the convenience and variety we know our consumers love.”