Eyewear by David Beckham opens pop-up in Selfridges
Source: Mintel 09-07-2024

UK 09-07-2024

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Eyewear by David Beckham, a partnership with the eyewear company Safilo Group, has opened a pop-up space in Selfridges. The pop-up builds on the retailer’s “Sportopia” theme, celebrating the summer of sport, and is set to run until 13th September. The pop-up will feature five key styles of sunglasses that nod to Beckham’s signature style. The visor sunglasses style is inspired by Beckham’s passion for motorcycles, while also featuring square frames in lightweight acetate, as well as rectangular and round frames, all coming in exclusive colourways to Selfridges.