Bloobloom is opening five more stores in London this year as part of a wider expansion plan targeting strong growth potential in the UK. The first new store will open at the end of March at Westfield White City, followed by stores at 30 James Street, Covent Garden, at the end of April, Canary Wharf and Battersea Power Station in May, and at 33 King’s Road in June.

All the new stores will feature Bloobloom’s full collection of spectacles and sunglasses, as well as offering walk-in eye examinations with in-house opticians, adjustment and repair services along with personalised style advice.