Asos relaunches Topshop and Topman on its website
Source: Mintel 23-02-2021

UK 23-02-2021

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Asos has launched Topshop online after acquiring it earlier this year for £295 million. The Asos website homepage now has a banner stating ‘Topshop is now a part of Asos!’ and telling customers to ‘stay tuned, the full collection is coming soon…’. Topshop items had been sold previously through the online platform, but now the products will be exclusive to the Asos website. Asos also recently purchased Miss Selfridge and Topman from Arcadia but it is not known when these brands will be relaunched.