For the year ended April 2024, Søstrene Grene reported a 22% increase in sales to £247 million. Pre-tax profits rose 15% to £24 million, driven by strategic investments and growing demand for its products.

However, the retailer expects margins to take a hit this year. Søstrene Grene CEO and co-owner Mikkel Grene said: “While increased freight costs are a challenge, we remain focused on keeping our products affordable. We expect some impact on margins this year, but we are confident in achieving even stronger results next year.”