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Iceland expands product range with 800 new lines
Source: Mintel 12-09-2024

UK 12-09-2024

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Iceland and The Food Warehouse have introduced 800 new lines to their product range. Available both in-store and online, the new products include frozen food, confectionery, seasonal general merchandise, and family favourites, such as ready meals and frozen pizza. Iceland will also launch Jamie Oliver’s new frozen food dishes and relaunch its Piccolino range to include 14 new lines featuring Bolognese Bites, Calzone Meat Feasts, and Chilli Prawn Linguine. Additionally, Iceland will relaunch its Blue Dragon range and enhance TGI Friday’s offering and Slimming World range.