For the full year ending 29 June, Dunelm reported a 4.1% increase in total sales to £1.71bn as customers responded to Dunelm’s “relevance, value and choice.” The group saw profit before tax rise by 6.6% to £205.4m, up from £192.7m the year prior. Dunelm’s digital sales now make up 37% of total sales, and active customers increased by 5.1%. The homewares retailer expects sales growth in FY2025 to again be driven by volume and further market share gains to reach 10%, but still notes a challenging consumer environment.

Dunelm is focusing on its strategic plans, which involve elevating the product offer, connecting to more customers, and harnessing capabilities. Its chief executive, Nick Wilkinson, said: “This strong set of results is a testament to the hard work of our adaptable and committed colleagues. In a period when consumers faced inflationary pressures and competing demands for their disposable income, we have continued to raise the bar on the relevance and value we offer at Dunelm.”