Kaufland is launching its own fashion collection, featuring shirts, jumpers, and other streetwear items. The collection is designed around retro elements, with the year 1984—when Kaufland opened its first branch in Neckarsulm—playing a central role in the design. Kaufland created the collection to mark the anniversary. The collection will boast "Cotton made in Africa" and Oeko-Tex certified materials.

In addition to the main collection, Kaufland offers low-cut sneakers and T-shirts with a nostalgic "Kaufland 1984" print, each limited to 1,500 pieces. The collection is currently only available to buy in the store in Neckarsulm.