Morrisons has lowered the prices across thousands of products for its More card members as it ramps up its investment in the loyalty scheme. Morrisons has cut the price of over 2,000 branded and own-brand essential items across “fridge, freezer and cupboard fillers” categories in-store and online. Additionally, Morrisons has added an extra 70 products to its ALDI and Lidl Price Match, which relaunched in February as part of Morrisons’ Low Everyday Price promise.