Newless, a bespoke upcycling service that transforms preloved pieces into custom garments, has launched in the UK. Consumers first need to source a preloved garment from their wardrobe or select one of the brand’s curated vintage items. Newless then sends a mail-in kit, which includes everything to take their measurements and mail back the piece. The consumer then needs to fill out a five-minute design questionnaire, providing all the details related to the size and style of the custom piece. The designer will then begin working on the piece and may reach out for further questions. Within five days, Newless will post out the custom garment. The service starts from £70 and goes up to £150.
Newless also plans to host regular pop-ups that will enable consumers to have their pieces upcycled live by emerging designers in under 90 minutes. Prices for a spot at a pop-up will range from £40 to £90, including the upcycling costs. The pop-ups are described as a social experience, giving consumers the chance to collaborate with Newless designers to create a bespoke piece while sipping drinks and socialising with friends. Newless also plans to host pop-ups in partnership with brands looking for a sustainable and social way to activate their physical spaces.
