Pets at Home is investing in four stores to create a concept designed to “deliver a truly customer-centric experience for pet owners”. From the trials, the most successful features will be rolled out across the wider Pets at Home estate. The new-look Brentford store follows the first opening in Hull Anlaby last month. The final two concept locations – Kettering and New Malden – are set to launch later this year.

The new-look store includes a dedicated nutrition hub with an increased range of fresh, frozen, and raw food options, digital and interactive screens, an expanded health centre making it easier for customers to manage their pets’ everyday healthcare needs. There is also a team of specialist pet care advisors, a small animal pet village “to inspire the next generation of pet owners and encourage face-to-face conversations on responsible pet ownership”, a pet adoption centre and pet food bank donation point in partnership with pet charity Blue Cross, as well as an expanded groom room which has doubled in size.