“Card Factory has made substantial investments in enhancing the convenience and accessibility of gift shopping across multiple touchpoints. This includes the successful introduction of click-and-collect services in all its stores last year, as well as expanding its partnership with Matalan. These efforts have empowered customers to seamlessly engage with Card Factory both in physical stores and online.

The recent partnership with Just Eat highlights the retailer's ongoing dedication to providing a seamless shopping experience. Indeed, the flexibility provided by online shopping is highly appreciated by 64% of online shoppers, particularly those seeking flexible delivery options as their schedules become busier (see State of Retail: Online Retailing-UK, 2024). Rapid delivery services have become a crucial competitive advantage for retailers in the gifting sector, particularly during key seasonal events like Mother’s Day and Valentine’s Day. These occasions often witness last-minute gift purchases, prompting customers to depend on swift delivery services for their gifting needs.

The collaboration between Just Eat and Card Factory will drive innovation in the gifting industry and underscore the importance for specialised gifting retailers to broaden their digital platforms for modern gift shoppers. This strategic move will not only foster innovation in the sector but also reinforce Card Factory's standing as a leading gifting retailer.”