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Sainsbury’s to relaunch online food offering under new branding
Source: Mintel 05-08-2024

UK 05-08-2024

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Sainsbury’s is set to relaunch its online food ordering venture as the supermarket gears up to undertake the next part of its digital upgrade. The current “Occasions Made Easy” function allows shoppers to place bulk orders of products like cakes, sandwiches, and sushi through Sainsbury’s website, to be collected from a local store. It primarily serves corporate events and customers hosting large events, rather than a weekly basket shop.

Sainsbury’s has registered the trademark for a new name “Occasions by Sainsbury’s,” which includes seven categories: fish, fresh meat, vegetables, coffee, tea, agricultural, horticultural, and forestry products. This initiative is part of the supermarket’s Next Level strategy unveiled earlier this year.