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MediaMarkt tests sustainable pop-up store
Source: Mintel 07-05-2024

Germany 07-05-2024

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MediaMarkt-Saturn has opened a pop-up store in Tübingen to highlight its sustainable BetterWay offering. Products on offer include smartphones, smartwatches and e-mobility, among other products, along with its refurbishment services. Consumers also have the opportunity to exchange used electrical goods for gift vouchers. The items are then refurbished or repaired and resold. Staff at the pop-up are also specially trained in sustainability and can inform customers about opportunities to get involved in local sustainability projects.