Tesco has unveiled a new “hyper-personalised” Clubcard promotion for millions of its shoppers, under its new partnership with AI technology business Eagle Eye. Its Clubcard members will be able to participate in its “Clubcard Challenges” campaign, which starts from 20 May, running for six weeks.

The campaign will allow members to collect up to £50 in loyalty points by doing 10 out of a choice of 20 personalised challenges, which will vary for each shopper. The challenges will range from spending £20 in supermarket’s summer BBQ range in the next six weeks to spending £10 on plant-based meals, with shoppers rewarded extra points for completing them. The points can then be converted to £100 worth of rewards.