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Lounge to open first international store in Germany as it ramps up its expansion plans
Source: Mintel 29-04-2024

Germany 29-04-2024

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Lounge is set to open its debut international store in Westfield Centro shopping centre in Oberhausen, Germany in June. The underwear retailer also continues its UK store rollout with a new 1,248 sq ft store in Cardiff in May. The stores are expected to feature in-store bra fitting, assisted shopping, premium gift-wrapping services and a breastfeeding “safe space.”

The stores will carry Lounge essentials, in addition to its new reversible swimwear range and nightwear as the retailer confirms to increase the amount of apparel it launches moving forward, starting with the launch of its “On Campus lifestyle collection. Lounge is set to open another pop-up store in London next weekend as well.