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Chinti & Parker introduces digital passports
Source: Mintel 24-04-2024

UK 24-04-2024

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Chinti & Parker recently launched its first collection featuring Digital Product Passports, giving consumers access to detailed information about the product journey from creation to consumption by simply scanning a QR code on the product label. Information provided includes materials used, the production process and the environmental characteristics of each garment. Customers can also sign up to receive exclusive gifts, including cashmere care sets and discount codes.