Clarks is celebrating the first-ever Wallabee Day, which takes place on 26 April, through a series of activations, customisations, content releases, and a social media competition that allows the Clarks community to express their creativity. The brand also partnered with Wu-Tang Clan member and legendary Wallabee wearer, Raekwon to promote the day.

Tara McRae, Chief Marketing & Digital Officer, said: “We are delighted to announce the launch of our first Wallabee Day. It’s such an iconic shoe loved by people across the world and has served as a blank canvas to artists, creators, and cultures over many generations. Wallabee Day allows us to celebrate not just the shoe, but also all of the collaborators who help us reinvent the story, year after year.”