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The Fold opens in London
Source: Mintel 22-04-2024

UK 22-04-2024

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The Fold, the premium womenswear brand, has opened a 646 sq ft store at The Royal Exchange in the City of London. The location is the second bricks-and-mortar store in London, with its flagship on Belgravia’s Cadogan Place. The brand was founded in 2012 by former finance executive Polly McMaster, and focuses on premium, professional workwear for women. With retail prices ranging from £65 for a cashmere vest to £795 for a polyester and silk blend floral midi dress.