TikTok Shop UK has launched a pre-owned luxury fashion category, enabling users to learn about luxury fashion, search for style inspiration and buy “must-have pieces” through partnerships with Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardley Ever Worn It and Break Archive. Ahead of the launch, the hashtag #prelovedfashion had already amassed 62,000 creations and the new category aims to “reach a whole new audience”.

The launch adds to TikTok Shop’s expanding product ranges that already include fresh flowers and live plants, parenting and wellness.