Boohoo Group has expanded its use of search and merchandising tools provided by Bloomreach. The group already uses Bloonreach for omnichannel marketing automation, and will now expand its partnership by implementing AI-powered search and merchandising across multiple brands like PrettyLittleThing, Boohoo and Karen Millen.

With the new AI-powered technology, Boohoo will be able to use customer and product data to serve on-site and in-app journeys that mirror existing marketing campaigns. The technology will also be able to boost and rank products using real-time customer data, connecting customers with the products they want to buy.