Russell & Bromley has entered a “new phase” in its ongoing retail expansion as it opened its latest store in Hampstead on 12 April. The new concept store located on Hampstead High Street reflects a “new blueprint for how the brand will convey itself.” The brand has been focusing on opening new stores in “neighbourhood” locations in a bid to cater to the demand of luxury customers. The new store format reflects its luxury positioning through a boutique-like atmosphere.