In its new campaign for 2024, Otto embraces items and trends that have either always been there or have returned, including blow-dried hairstyles and wild patterns. It also focuses on product diversity and its m-commerce offerings, "from fashion to home & living, from beauty to tech". The campaign uses 3D images and individual AI-generated videos for social media visuals and will run across TV, online video, out-of-home, and social media.
