Following the launch in the UK, Lush is rolling out its new store concept “ReMind” in Dortmund, with around €380k spent on the renovation. The new store concept aims to tell customers more about Lush products and brand’s values through the use of a variety of new and large signage across the store. The store houses a wide range of products, from soaps, bath bombs, solid shampoos to body, hair and facial care, with half of them being unpackaged.

A free bath bomb workshop is also planned for the opening on 22 March, offering participants the opportunity to make best-selling products such as bath bombs and bubble baths for free.