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Freemans launches new customer credit offering
Source: Mintel 18-03-2024

UK 18-03-2024

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Freemans has launched a new customer credit offer, Flexi3, which will be promoted across the retailer’s owned channels as well as digital, social and TV. Flexi3 gives customers the option of splitting payments over three months with no interest, or spreading the cost over a longer term; this is in addition to not paying anything for the first five weeks.

The campaign follows the look and feel of the Made You Look creative that was launched by Freemans last year, it is designed to grab attention as the latest execution sees a range of models wearing some of the latest fashion from the retailer in a variety of “flexible” poses. It will run for the next seven weeks.