Snug launches its first out-of-home advertising campaign with the tagline, “Sofas to fit big, little or awkward spaces.” The aim of the campaign created by Know Group is to drive awareness of the sofa-in-a-box brand amongst Londoners while encouraging them to visit online. The creative uses typography to bring the product’s key benefits to life and uses humour to show how Snug can solve relatable issues like trying to get a sofa through the door or finding the right sofa to fit a very small space.

The campaign can be seen around London at street level for the next two weeks in places like Tottenham Court Road, Kings Cross, Old Street and more.