Ocado has launched a ‘Best of British’ section to its online store in a bid to encourage customers to shop locally grown produce. The virtual aisle showcases over 800 products including fresh fruit and vegetables, eggs, dairy and meat. Its chief commercial officer Amit Chitnis said: ”Our Best of British aisle comes in response to rising demand from our customers for more homegrown produce. Where we can, we will always try to source locally as our first choice whenever possible.”