Carrefour is launching a “surprise trolley” promotion in its Belgian hypermarkets, allowing shoppers to buy a shopping trolley with a secret content at a third of its actual value. The shopping trolley contains non-food products, from decoration to small electronics.

The concept has already been tested in two hypermarkets, with the available trolleys sold out after 15 minutes in Mons and half an hour in Kuringen. Carrefour is rolling out the concept to further stores, including those in Boncelles, Oostakker, Schoten and Sint-Eloois-Vijve.