Sainsbury’s launches partnership with Sosandar
Source: Mintel 24-01-2023

UK 24-01-2023

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Sosandar has signed a new wholesale partnership with Sainsbury’s. This will see a curated collection of Sosandar’s best selling clothing styles and accessories be sold via the supermarket website before being rolled out to a number of Sainsbury’s stores later this year.

Sosandar said the partnership, which gives it its first in-store presence, will enable the fashion retailer to truly become an omnichannel retailer and will help raise brand awareness across its target demographic. The partnership follows a record trading period for Sosandar, which already sells via third-party retailers including John Lewis, M&S, Next, The Very Group and JD Williams.