Having delivered a strong Christmas period, Primark posted an 18% sales increase to £3.15 billion in the 16 weeks to 7 January 2023. Like-for-like sales grew 11%, ”supported by higher unit volumes, higher average selling prices and a normalised level of markdown”. In the UK, there was a step-up in performance, with sales 15% ahead of last year, nearly all of which was like-for-like growth. Primark’s share of the total UK clothing, footwear and accessories market by value, which includes online sales, for the 12 weeks ended 11 December 2022 reached 7%, up from 6.5% last year.

Primark’s website traffic has increased 85% since last year, with double the average pages viewed per session. In the UK, the rollout of the Click and Collect trial of children’s products in 25 stores has been a positive contribution to the performance.