PAGB is the UK trade association for manufacturers of over-the-counter medicines and food supplements. Established in 1919, the Association consists of manufacturing companies and marketing companies (full members) and associate members who are the PR, advertising and related companies that work with PAGB members. PAGB and its members undertake responsible industry self regulation and aim to promote responsible consumer healthcare. Services include legal and regulatory advice (including pre-vetting of advertising), public affairs guidance and communications.