Jack Wills to launch kidswear
Source: Mintel 28-07-2020

UK 28-07-2020

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Lifestyle brand Jack Willis is to introduce a kids clothing and accessories range for the first time through a licensing partnership with clothing manufacturer Brands Machine Group.

Mike Ashley’s Frasers Group acquired Jack Wills in August 2019 for £12.8 million in a pre-pack administration deal. Ashley has since closed around 31 of the 100 Jack Wills stores.