Following the first stage of a phased roll-out on 24 June 2020 Boux Avenue has begun reopening its remaining stores from 13 July 2020. However, its store on Oxford Street, London, and Manchester Airport, will remain closed for the foreseeable future.

To comply with COVID-19 health and safety measures the retailer’s fitting rooms and expert bra fitting service will not be open until further notice. The number of customers allowed in store will also be restricted.