Pentland Brands has announced a raft of changes to the business after the conclusion of its global strategic review, which started before the COVID-19 pandemic. The changes include making 350 roles redundant in its UK head office, as well as plans to “hibernate” the Boxfresh brand.

The company is hoping that the measures will enable it to become more focused on the success and sustainability of its key brands. In addition to these changes Pentland Brands is planning to invest more in its website and digital platforms.