Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Sales flat in a mature market
- Nutrition, taste and convenience bolster sales
- Competition heats up
- Supermarkets dominate
- Soup universally popular
- RTS has the edge over condensed
- Strong brand and flavor loyalty, taste rules
Market Drivers
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- Health and nutrition, taste and convenience
- Soup fits with need for convenience
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- Figure 1: Meal types eaten at least three times in the previous week, February 2004
- Soup for smaller meals, grazing
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- Figure 2: Occasions for eating soup, April 2004
- Smaller household size
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- Figure 3: Number of people per household, 1980-2000
- Figure 4: Average household size, 1998-2008
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- Figure 5: Amount of soup used, by household size, January-September 2003
- Packaging Improvements
- Soup meets needs of cooks at all skill levels
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- Figure 6: Food preparation habits, by age, February 2004
- Fortified and organic soups—functional foods
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- Figure 7: Attitudes towards purchasing organic foods, February 2002
Market Size & Trends
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- Figure 8: Total U.S. retail sales of soup, at current and constant prices, 1998-2003*
- Graph 1: Total U.S. retail sales of soup, at current and constant prices, 1998-2003*
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Market Segmentation
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- Introduction
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- Figure 9: Sales of soup, segmented by type, 2001 & 2003*
- Graph 2: Sales of soup, segmented by type, 2003*
- Ready-to-Serve (RTS) Wet Soup
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- Figure 10: Sales of ready to serve wet soup, at current and constant prices, 1998-2003*
- Condensed wet soup
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- Figure 11: Sales of condensed wet soup, at current and constant prices, 1998-2003*
- Dry Soup
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- Figure 12: Sales of dry soup, at current and constant prices, 1998-2003*
- Figure 13: Sales of dry soup by sub-segment, at current and constant prices, 1998-2003*
Supply Structure
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- Foreign trade
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- Figure 14: Exports and imports of soup, 1998-2003
- Companies and brands
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- Figure 15: Manufacturer sales of soup in the U.S., 2001 & 2003*
- Graph 3: Manufacturer sales of soup in the U.S., 2003*
- Ready-to-Serve Wet Soup
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- Figure 16: Manufacturer brand sales of ready to serve wet soup in the U.S., 2001 & 2003*
- Condensed Wet Soup
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- Figure 17: Manufacturer brand sales of condensed wet soup in the U.S., 2001 & 2003*
- Dry soup
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- Figure 18: Manufacturer brand sales of dry soup in the U.S., 2001 & 2003*
- Major players
- Campbell Soup Co.
- General Mills
- Maruchan
- ConAgra
- Nissin Foods (USA) Co. Inc.
- Unilever
Advertising & Promotion
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- Introduction
- Campbell’s
- Unilever (Lipton)
- General Mills
Retail Distribution
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- Introduction
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- Figure 19: U.S. retail sales of soup, by channel, 2001 & 2003*
- Supermarkets
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- Figure 20: U.S. supermarket sales of soup, at current and constant prices, 1998-2003
- Supermarket operating data
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- Figure 21: Top supermarket operating statistics, latest fiscal year-end
- Figure 22: Percentage change from latest fiscal year-end versus year prior
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- Figure 23: Top Supermarket Quarterly statistics, latest quarter end, 2002 vs. 2003
The Consumer
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- Introduction
- Household soup usage
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- Figure 24: Household soup usage, January 2003-September 2003
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- Figure 25: Household soup usage, by age, January 2003-September 2003
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- Figure 26: Household soup usage, by race/ethnicity, January 2003-September 2003
- Amount of soup used by household per seven-day period
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- Figure 27: Number of cans and packages of soup used per seven day period, January 2003-September 2003
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- Figure 28: Number of cans and pacakges of soup used per seven day period, by household income, January 2003-September 2003
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- Figure 29: Number of cans and pacakges of soup used per seven day period, by race/ethnicity, January 2003-September 2003
- Occasions for eating soup
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- Figure 30: Occasions for eating soup, April 2004
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- Figure 31: Occasions for eating soup, by gender April 2004
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- Figure 32: Occasions for eating soup, by age, April 2004
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- Figure 33: Occasions for eating soup, by household income, April 2004
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- Figure 34: Occasions for eating soup, by region, April 2004
- Purchase patterns
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- Figure 35: Purchase patterns for soup, April 2004
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- Figure 36: Purchase patterns for soup, by age, April 2004
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- Figure 37: Purchase patterns for soup, by household income, April 2004
- Opinions aboutsoup
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- Figure 38: Opinions about soup, April 2004
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- Figure 39: Opinions about soup, by gender, April 2004
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- Figure 40: Opinions about soup, by age, April 2004
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- Figure 41: Opinions about soup, by household income, April 2004
- Condensed vs. ready-to-serve
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- Figure 42: Household condensed vs. ready to serve soup usage, January 2003-September 2003
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- Figure 43: Household condensed vs. ready to serve soup usage, by race/ethnicity, 2001 and 2003
- Ranking criteria for soup purchases
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- Figure 44: Major reason for specific soup purchase, april 2004
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- Figure 45: Major reason for specific soup purchase, by household income, april 2004
- Children and soup
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- Figure 46: Children’s usage of soup, January 2003-September 2003
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- Figure 47: Children’s number of soup servings in last week, January 2003-September 2003
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- Figure 48: Frequency of having favorite soup in the house, January 2003-September 2003
- Summary
Future & Forecast
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- Future trends
- Changes in household size
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- Figure 49: Average household size, 1998-2008
- Soup’s image as a healthful product will remain strong
- Working on convenience
- Cooking with soup
- Growing interest in organic alternatives
- Market forecast
- Soup
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- Figure 50: Forecast of total U.S. retail sales of soup, at current and constant prices, 2003-2008
- Graph 4: Forecast of total U.S. retail sales of soup, at current and constant prices, 2003-2008
- Ready-to-serve wet soup
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- Figure 51: Forecast of U.S. sales of ready-to-serve wet soup, at current and constant prices, 2003-2008
- Condensed Wet Soup
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- Figure 52: Forecast of U.S. sales of condensed wet soup, at current and constant prices, 2003-2008
- Dry Soup
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- Figure 53: Forecast of U.S. sales of dry soup, at current and constant prices, 2003-2008
- Forecast factors
Market Size & Segmentation—Update
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- Figure 54: Sales of soup, segmented by type, 2004 and 2005
- Figure 2: Graph: Sales of soup, segmented by type, 2005
- Wet soup
- Condensed wet soup
- Dry soup
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Appendix: Trade Associations
Appendix: New Product Developments
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- Category review: Soup
- Introduction
- Executive Summary
- Definitions
- Launch Activity
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- Figure 55: Total global soup introductions, by quarter, 2002-2003
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- Figure 56: Total global soup introductions, by launch type, 2001-2003
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- Figure 57: Total global soup introductions, by region, 2001-2003
- Product trends
- Convenience
- Product Launches by Company/Brand
- Packaging
- Forecast/predictions
- GNPD New Product Briefs
- Hormel Foods: Soup Cups
- Campbell’s Select: Gold Label Soups
- Progresso: Reformulated New England Clam Chowder Soup
- Whole Foods Market Whole Kitchen
- Ramen Noodles with Vegetables
- Health Valley: Organic Soup
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